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Givenchy Make-up Event

La mia settimana della moda si è conclusa lunedì con l'evento make-up di Givenchy, nello splendido Palazzo Giureconsulti di Piazza Mercanti a Milano.

Nella sala, sponsorizzata Mercedes Benz, vige l'assoluto black and white mood.

The aim of the meeting is to understand how the make-up is an essential element of fashion in our lives when we choose to put a certain color of lipstick or a certain type of mascara are saying something.

And what the Givenchy brand wants to hand down with his make-up is the one who wants to communicate with his tailor, with his couture: a strong link with the concept of aristocracy, strict, but always chic and modern.

with Hubert de Givenchy was born in 1989, Givenchy Beaute, the first line of make-up characterized by pure color and classic.

The Prisme has always been the product emblematic of the beauty line of French fashion house: the same pigment, but with different textures depending on the concentration used mother of pearl.

deGennes Nicolas, the current artistic director and color make-up since 1999, is inspired by the work of potters, is actively involved in research in laboratories to find an application of what he envisioned in his mind, spends most of his time in Marrakech where he feeds his creativity.

wants to give beauty through make-up, which he believes is an instrument of socialization and communication.

With him is born Givenchy Le Makeup. Ogni prodotto della nuova linea ha quattro principali caratteristiche: è pratico; è modulabile, ossia ogni texture è sovrapponibile l'una con l'altra per permettere un'infinità di effetti a seconda del momento  della nostra giornata; è performante, cioè basato su una high technology; è lussuoso, anche nei dettagli.

Ed è proprio il packaging uno degli elementi più chic e raffinati: il logo della griffe con le quattro G è onnipresente e il suo colere varia a seconda del prodotto.

IL FONDOTINTA: le 4 G beige

Photo'Perfexion Light, the foundation for excellence, is evanescent, like a veil that caresses our face to hide behind her every flaw.

Photo 'PerfexionLight is the foundation for excellence, is like a veil over his face, which allows you to hide any unevenness due to its sponge applicator.
The high concentration of water and silicone, however, provides a very natural and fresh.

DUST FACE: The Pink 4 G

The Prisme Blush is based on the technology of atomization, ie in each texture are tiny dust particles that make it very transparent.

And 'The concentration of delicate pearl 20%, the CONCENTRATION of strong nacre to 45%, the texture of the mat and shiny, that can be easily merged with each other.

addition to the classic colors of beige and pink line is that Sun, with its nine different shades, allows to obtain a pearlescent effect can also be used for the eyes.

The closure of the box is magnetic and has a sliding tray inside with a small brush to apply the product.

LIPS: The 4 red G

Interdit The Gloss gives lips silver mirrors, and shiny lacquer, a combination of hyaluronic acid microspheres create a plumping effect.

Available in 12 colors, the product was inspired by a bouquet of flowers.

EYES: The 4 G blue

Phenomen'Eyes mascara is the most innovative on the market. His applicator is round and gives you a panoramic look at 100%.

So then by a chemical formula that combines water, style, color and purity born Givenchy Le Makeup.

Liv Tyler: the muse of Givenchy Le Makeup

Collection Spring / Summer 2011: Naivement Couture , "un'autosuggestione of happiness."

Thanks as always B Press and PR girls by Givenchy for the invitation.
More photos of the event can be found on eventolive .